1991 - Audi quattro® Spyder and Audi Avus quattro®
Audi presented two sensational sports car studies in the autumn of 1991: the Audi quattro® Spyder at the Frankfurt Motor Show and the Audi Avus quattro® at the Tokyo Motor Show. The consistent use of aluminum for the bodyshells of these two model studies made reference to the future use of lightweight construction in volume production at Audi.
1991 - Audi quattro® Spyder and Audi Avus quattro®
1993 - Audi Space Frame [ASF®]
For several years AUDI AG had been working together with the Aluminum Company of America on the development of a lightweight aluminum production car. The result was presented at the 1993 Frankfurt Motor Show: the aluminum study known as the Audi Space Frame. The body used new design principles: extruded aluminum sections connected together by diecast nodes form a frame structure into which aluminum panels are integrated and have a load-bearing function.
1994 - The New Model in the Premium Segment
In March 1994, AUDI AG presented its new model in the premium segment, the Audi A8, at the Geneva Motor Show. This was the first production model with an all-aluminum body. At the same time a new naming process was introduced for the Audi models. From then on the Audi 80 was known as the A4, the Audi 100 was called the A6. They were followed in 1996 by the Audi A3, the first representative of the compact class. Production of the Audi A2, the first volume-built aluminum car, commenced in June 2000.
1995 - The Success of A4 in North America
In 1994 the A4 was named as the successor to the Audi 80 and its immediate success exceeded anything that had been anticipated. In 1995, the A4 constituted a significant portion of sales, heralding Audi's "comeback" in the U.S. market. Approximately 18,000 Audi vehicles, including the A4, were delivered - a 44 percent improvement on the previous year's figure.
1997 - The A8 is Introduced to North America
The world's first all-aluminum volume production car - the A8 - was introduced to American drivers. Aluminum frames weigh up to 40 percent less than comparable steel designs. Additionally, aluminum loses very little of its quality in recycling. The A8 set new standards in body technology.
1999 - Audi Continues to Broaden Market in the U.S.
Audi sold its 1,000,000th car in the U.S. and customers begged for more. New offerings included popular models like the S4, the A6 2.7 T and 4.2, and, representing the sports car ideal, the TT.
2001 - A4 with Multitronic Transmission
Audi introduced the all-new 2002 A4 built on an innovative platform with available multitronic™ Continuously Variable Transmission (CVT) with FrontTrak®. Audi considered every detail in the beautiful body design including a longer wheel base and roomier interior space. Ground-breaking technology and attention to detail are wrapped up in a stunning exterior, making the new A4 the most dynamic and capable car in its class.
2002 - Audi Introduces New "Never Follow" Theme
Audi unveils a new themeline - Never Follow - that captures the uncompromising spirit of Audi design and innovation. This campaign, and our promise to Audi drivers, is built on the "five nevers": Never quit. Never do the expected. Never rest on your laurels. Never think great is good enough. NEVER FOLLOW.
2003 - The Pikes Peak quattro® and the Audi A8 L
2003 witnessed the unveiling of the Pikes Peak quattro concept study, a thoroughly Audi take on sport utility. Featuring a 500 hp V8 with race-bred FSI®Direct Injection, Pikes Peak quattro® offered the world a first look at the future of the SUV as envisioned by Audi's stellar design team. 2003 also saw the arrival on North American shores of the all-new, flagship A8 L, a true watershed of dynamic performance and world-class luxury.
2004 - The All-new A6, the S4 Cabriolet, the A8 L W12, and I, Robot's RSQ
The S4 Cabriolet, a convertible featuring thrilling performance, began a year of exciting product releases. Completely redesigned inside and out, the all-new A6 features two outstanding the engines, the 335 hp V8 in the 4.2 model, or the 3.2 model's new V6, which features Audi's race-bred FSI® Direct Injection technology. The A8 L W12 made its Audi of America debut.
2005 - Introducing the A3, and Re-introducing the A4, S4, and A6 Avant
Audi's European bestseller, the A3, made a triumphant debut in the U.S. and ushered in a whole new category combining performance, design, technology, and utility into one intriguing package. The A4 and A4 Avant, S4 and S4 Avant, and A6 Avant all received significant face lifts that included Audi's bold new single-grille face; in addition, the A4, A4 Avant, and A6 Avant featured a host of upgrades under the hood and inside the cabin. Awards across the model line included Ward's Auto World citations for Best Engines (A3, A4, S4, A6, and A8) and Best Interiors (A4 and A6); World Car of the Year for the A6; Double Best Picks in Crash Test Safty from the Insurance Institute for Highway Safety (A4 and A6); and Editor's and Consumer's Most Wanted Sedan Over $45,000 for the A8 from Edmunds.com. In Hollywood, the A8 L W12 co-starred in the action thriller Transporter 2.