Because nobody knows your taste as well as you do: Audi exclusive.
Each year Audi sells hundreds of thousands of vehicles. Yet they only sell yours once. How is that possible? With the quattro® GmbH service, which makes your Audi unmistakeable: Audi exclusive. Paint customised to your concept, fine leather, high-quality Alcantara and selected woods and trim; it is these materials and the precise workmanship which give your Audi its own unique personality.

Audi exclusive line package (For Ego Only)

More individual choices - S line
With the S line package you can enhance the athletic appearance of your Audi A1 even more: with equipment that underlines its dynamic body lines, gives its interior a perceptibly sporty identity and optimizes its driving behavior even further. The package is provided by quattro® GmbH.

S line exterior package

S line sports package (For Ego Only)

Rally feeling for every road.
Two decorative film kits take the look of legendary winners onto the street. The expressive coloring is reminiscent of the great rally victories of Audi Motorsport. Both film kits are optically matched to the competition kit legends interior plus. Live the spirit of champions. With your A1.

Competition kit legends exterior / exterior plus

Competition kit legends interior / interior plus

Style is what you have. Lifestyle is what you drive.
The breathtaking appearance of the Audi A1 leaves no doubt – only a desire for more. The lifestyle kit union square for exterior and interior provides the answer. It makes your Audi A1 a stylish trendsetter. And you too, of course.

Lifestyle kit union square exterior

Lifestyle kit union square interior / interior plus