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Audi Progress

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Some see what’s there. We see beyond.

Seeing the world with different eyes is what drives us. And so we dedicate every waking moment to shaping the future. Each day, we bring the world another little step forward – with our ideas, our passion, and our visions for the future of mobility.

New perspectives

When you look at things differently, new possibilities arise – topics, technologies, and ideas with which Audi is already setting standards for the future.

Some see a concept.
We see potential.

How will we get from A to B in the future? What will it feel like? Concept cars like the Audi AI:ME¹ give us a preview of how visionary interior design could turn self-driving vehicles into new living spaces. And reveal how the mobility of tomorrow is already taking shape today.

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Some just see beautiful lines.
We see character.

Shapes, materials, and technologies help shape the character of every Audi. A character that takes form in the minds of our designers. Just like all the ideas that could completely transform the mobility of tomorrow.

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Some see a new light.
We see a new vision.

The digital OLED² technology is brighter, more versatile, but with even lower energy consumption than previous Audi lighting concepts. And it shows just what’s possible with light in vehicle design.

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“ For us, ‘Vorsprung’ begins in the head. Every single Audi employee lives the progress in his or her field of expertise that will define the mobility of the future. Every step of the way at Audi is shaped by this forward-looking mindset: We think ahead. ”
——Hildegard Wortmann – member of the Audi board with responsibility for sales and marketing
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¹ Concept vehicle shown. Not available for sale.
² Some of the equipment featured or described is special equipment, which is available at an additional cost. The information about standard and special equipment on this website relates to the German market. You can find detailed information about standard and special equipment in your country by consulting your national Audi website or by visiting your Audi dealer.