The first Audi quattro Cup Golf Tournament was kicked off in 1991 in Germany. Now it has developed into the world's largest and most popular amateur golf tour. As a sports event aimed to promote the brand and reward customers, the Audi quattro Cup Golf Tournament made its first appearance in China in 2004; in 2012, Audi organized nearly 100 golf competitions and more than 10,000 Audi customers and golf enthusiasts participated in the competitions.
Its unique " four balls decide the score" game mode is attracting more and more amateur players to participate in the competition. As the sports event is getting more and more influential, a growing number of countries and regions participate in it, which not only has noticeably enhanced the brand awareness and customer loyalty, but also underlines Audi's value concept: sportiness and passion, elegance and sophistication, accuracy and fashion.