August Horch was born in Winningen on the River Moselle. In 1896, he joined Carl Benz in Mannheim. In 1899, he opened a small motor-vehicle repair workshop, Horch Company, with partners in Cologne, and he built his first car in 1901. In 1909, due to differences of opinion, he left the company he had founded and soon established a car factory, which was named Audi. In 1920, Horch retired as Chairman from Audiwerke AG’s Board of Management, and later he began to pursue a career as expert consultants and assessor in automotive engineering matters.