The Audi exterior designer Jason Battersby lives and breathes his work at the Ingolstadt Design Centre - and he has a burning passion for Star Wars. Over a period of four months, he recreated the TIE Fighter Starfighter model in his spare time. His adopted city of Munich provided Battersby with the necessary inspiration - and Audi gave him the freedom.
The MMI touch response operating system in Audi models uses sensory stimuli to optimize human-machine interactions. Haptic, acoustic and visual responses on the two central touchscreens take operation to a whole new level.
Three billion tons: that is the mass of high-quality materials disposed of as waste each year in the European Union. We want to clean up the throwaway society. The biological material cycle of Audi leaves no waste behind – and is inspired by nature.
Nothing brings out similarities and differences quite like a family photo. While one oozes confidence and another flexes muscles, a third impresses with elegant looks. All three – the new A8, A7 Sportback and A6 – have undergone changes and their characters have now been brought more sharply into focus than ever before. And yet their shared DNA is unmistakable.