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Audi allroad shooting brake at the 2014 NAIAS

Sporty, compact and versatile: It is with these attributes that the Audi allroad shooting brake makes its debut at the North American International Auto Show (NAIAS) in Detroit. The two-door car is a crossover and so it is not limited to paved roads. Its high level of functionality makes it ideal for recreational sports. Its hybrid drive, which is as powerful as it is efficient, makes a new form of quattro drive possible – the e-tron quattro.
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Outlook on future

“The show car combines sex appeal, highly efficient e-tron-quattro technology that produces 300 kW of power yet only consumes 1.9 l/100 km of fuel and cutting-edge electronic applications,” says Prof. Dr. Ulrich Hackenberg, Member of the Board of AUDI AG, Technical Development. “We are offering very concrete glimpses of the near future in this show car.”

The brand with the four rings is extending its design language in the Audi allroad shooting brake. The compact two-door show car combines a host of visual elements of future sports car models with the Audi-typical allroad concept and "shooting brake” car body form. Its user interface strategy also offers an outlook on future production solutions.
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Sculptural: exterior design

The Audi allroad shooting brake represents the first time that Audi has combined the allroad and e-tron form languages. As on every Audi, the large hexagonal single-frame grille dominates on the impressive sculptural front; it is slightly offset towards the rear of the body. Typical of an e-tron model, it has an insert with narrow fins, which resemble the cooling ribs of an electronic component. There is a quattro logo on the lower part of the single-frame. The low-profile central air inlet is milled into the underbody protection that is made of aluminum.

The low-profile dual headlights of the Audi allroad shooting brake are a classic reference to the form language of the Audi quattro models. At the same time, it represents an advanced development state of quattro design, which Audi already hinted at in the Sport quattro concept car in September 2013 at the IAA show in Frankfurt am Main. Braces partition the headlights into four segments; the matrix LED technology with its individually controlled light-emitting diodes guarantees excellent visibility without causing glare to oncoming traffic. Beneath the headlights, narrow cross fins provide structure to the large air inlets.
In a side view as well, the characteristic lines of the show car give the impression of concentrated energy. Its overhangs are short, and its roof line stretches low over the vehicle body. Typical of the shooting brake style, it descends early and runs out into the distinctive C-pillars. There is a charging port in the left pillar and a fuel door in the right pillar.

The exterior skin of the Audi allroad shooting brake is a material mix of aluminum and carbon fiber reinforced polymer (CFRP). The dark gray rub strips are typical allroad elements, and they visually reduce the volume of the body; they ascend dynamically from front to rear. Together with the large wheel flares, they highlight the car's offroad character.
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Joy of use: interior and user interfaces

The versatility and functionality of the Audi allroad shooting brake is ideal for young, sporty and active people. In the winter in California, for example, they could drive the car from Los Angeles to the San Gabriel Mountains for snowboarding in the morning, and then head out to at Venice Beach for some kite surfing in the afternoon.

There is plenty of room for four passengers inside. In front, the narrow sport seats give the driver and front passenger optimal body support; they feature highly contoured lateral panels and integrated head restraints, while cushioned pads support the thighs in quick driving through curves. An easy entry function makes it easier to enter the rear seating area. When the rear seatback is folded down, a cargo area with a level cargo floor is created, in which there is space for rather large sports equipment.
The new design of the MMI® terminal and sporty design of the multifunction steering wheel lets the driver control nearly all functions of the Audi allroad shooting brake intuitively. The operating strategy imparts a new type of "joy of use" – the menu structure is based on that of a smart phone, which includes a free text search function. It is easy to access all major functions, and multitouch gestures on the touchpad of the MMI® terminal enable quick scrolling and zooming in lists and maps.
The cockpit is very focused on the driver. The steering wheel and digital instrument cluster lie in a single direct line of sight. The TFT display with its 12.3 inch screen presents all key information in top quality 3D graphics and offers a variety of modes. In the classic view, the powermeter for the plug-in hybrid drive system and the speedometer are in the foreground, while in Infotainment mode elements such as the large navigation map dominate, and in Sport mode the tachometer is prominently displayed.