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Audi prologue Avant at 2015 Geneva Motor Show

A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupé, the prologue.
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A glance into the future

“With our show car for Geneva, we now translate the design language of the Audi prologue into a new, dynamic and stretched form. We are merging it with a concept of high variability”, says Board Member for Technical Development, Prof. Dr. Ulrich Hackenberg. “The Audi prologue Avant is progressive, emotion-filled and versatile, it reflects Audi’s technological competence and quality claim perfectly.”

The brand with the four rings stands for sportiness, lightweight construction and the permanent all-wheel-drive quattro. The Audi prologue Avant brings progressive technology into a new form. The large five-door car with its stretched roof and extremely flat D-pillars combines power and flowing elegance. Its design reflects the Audi quattro genes.
In the interior, as well, the show car captivates the driver with innovative solutions – the architecture forms a new whole with its display and control concept. The driver and the passengers are digitally connected with one another. The continuous front of the dashboard consists of three touch displays, a major part of control and communication between the driver and the co-driver as well as passengers in the rear is realized by two OLED-displays (Organic Light Emitting Diodes).

The Audi prologue Avant uses the plug-in hybrid drive of the Audi Q7 e-tron quattro at a higher development level. The 3.0 TDI® engine and the electric motor together output 335 kW of system performance and 750 Nm of system torque. With this performance, the show car accelerates from 0 to 100 km/h in 5.1 seconds. The dynamic all-wheel-drive steering system with which the rear wheels can be inclined by up to five degrees provides good handling and high drive stability.
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Audi prologue Avant: the concept

“With the Audi prologue, the prototype meter of our new design language, we have clearly pointed the way in esthetics. Now we are going one step further by presenting a concept which combines esthetics, dynamics and function in a fascinating way” – this is how Marc Lichte describes the character of the Audi prologue Avant. “The progressive body design expresses our technological competence and reveals the values which render our brand unique: sportiness, high-quality, progressiveness.”

At a glance, the new show car can be recognized to be an Audi – with its athletic build, taut surfaces and sharp edges. The Audi prologue Avant picks up on the tradition of the extraordinary design and space concepts, for example, of the proto Avant from 1982, and re-interprets this design. With a length of 5.11 meters, a wheelbase of 3.04 meters, a width of 1.97 meters and a height of 1.4 meters, the Audi prologue Avant is a little larger than the two-door coupé Audi prologue. Four individual seats, four doors and a large tailgate round off the concept.
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Wide and flat: the front

The Singleframe grille organically integrated into the car body dominates the show car’s low front. It is positioned lower and is designed much wider than in current production models. Its cross ribs made from brushed aluminum present a new variant of the e-tron look, providing a closed visual appearance. Towards the sides, they are slightly bent and forked.

The headlamps underline the character of the show car – light-weight, dynamic and elegant. Shaped like wide, flat wedges, the headlamps are located with their tips above the Singleframe. They present the high-resolution Matrix Laser technology – the latest light innovation by Audi opens up new opportunities in design and technology. The light is decomposed into a high number of tiny pixels, resulting in virtually unlimited distribution possibilities.
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Strong flow: the side view

A long front-section and a roof dome falling down early and continuing towards the rear above extremely flat D-pillars – the side view of the show car conveys an athletic effect. Its proportions are balanced off, emphasizing the front and the rear wheel alike – and give an indication of the Audi quattro genes.

The wide, folded-out shoulders above the four wheels are inspired by the “blisters” of the Audi proto quattro dating back to the eighties. However, they were not just added on top with separate contours but have been smoothly integrated into the architecture. The shoulders swing smoothly over the wheels. The front shoulder carries on the edge of the engine hood, thus making it appear even longer. The long rear door emphasizes the luxury class character of the show car.
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Elegant experience: the interior

The spacious interior of the Audi prologue Avant has the character of a luxurious lounge. Sinewy taut, calmly flowing lines and slender geometric bodies convey a feeling of expanse, lightness and tranquility. The long center console with its pass-through also appears to hover, as do the slender front seats, whose rails are mounted on the tunnel and side sills.

The instrument panel stretches horizontally from one side to the other, thus creating a wide impression in the interior. It lowers itself towards the driver and the co-driver on two levels. The upper level, like a roof, lies over the Audi virtual cockpit future and the wide air vents. It forms part of the wrap-around encompassing the interior and luggage compartment like a horizon.