More than just a technology
quattro is more than just a technology – quattro is a philosophy. The term stands for driving safety and sportiness, technical competence and a dynamic approach to life. Since the debut of the “Ur-quattro” in 1980, Audi has sold more than five million cars with permanent all-wheel drive, far more than any other premium manufacturer worldwide. The strengths of the quattro concept and its successes in racing have been impressively displayed for over three decades now.
One legendary Audi classic is the Sport quattro, which made its debut at the 1983 IAA and was designed as a homologation model for the World Rally Championship. With 225 kW and many technical innovations, it was the supercar of its day. The short wheelbase, which honed the handling, gave the Sport quattro an unmistakable look. The competition car wrote racing history. Walter Röhrl drove it to a convincing victory in the 1987 Pike's Peak International Hill Climb in Colorado, U.S.A.
Like the Audi Sport quattro, the Audi Sport quattro concept was designed in the spirit of racing. None of its design solutions are an end unto themselves. Each is driven by a technical function, and several are an homage to the quattro models of the early 1980s. These include the angular, flat C-pillars and the rectangular double headlights featuring Audi's groundbreaking Matrix LED technology, which will be available by the end of this year in the refreshed Audi A8.